On Thursday, April 9th, THE COLLECTION, South Florida’s foremost luxury automotive dealership, together with McLaren Automotive, celebrated the arrival of the all-new McLaren 570S Coupé – just days after its premiere at the famed New York Auto Show.
The future of the McLaren brand is extremely bright with the launch of the first model of the new Sports Series. The McLaren 570S combines superb performance with an unmatched driving experience for day-to-day usability, which is a perfect fit for our dealership and Miami.
McLaren has completed its three-tier model strategy by adding the Sports Series to the already-established Super Series and Ultimate Series. The McLaren 570S is built to perform like no other sports car, and to put its driver at the heart of the dynamic experience. Sporting a twin-turbo V8 engine, the 570S asserts 570 PS (562 HP), accelerates from 0-62 mph in 3.2 seconds and reaches a top speed of 204 mph. Boasting true McLaren style, the 570S Coupé has an MSRP starting at $184,900 making this sports car the most attainable McLaren produced.
Form and function flow together in the Sports Series. The McLaren 570S is carefully designed to deliver highly efficient aerodynamic and aesthetic performance. The low rear deck helps reduce drag, the rear flying buttresses increase downforce and the dihedral-hinged doors channel airflow. The unique carbon fibre MonoCell II chassis has been newly designed with a focus on day-to-day usability. Its extremely stiff, strong but light structure enables it to deliver exceptional handling precision. Adding an extensive range of additional performance equipment, the 570S also provides carbon ceramic brakes, 17 exterior colours and track-biased Pirelli P-Zero™ Corsa tyres to help deliver a scintillating driving performance even under the toughest circumstances.
THE COLLECTION is the first dealer to receive the 570S on a multi-dealership North American tour. More than 150 guests flowed into THE COLLECTION for the launch event to enjoy delectable bites, cocktails, live music and a display of McLaren’s jaw-dropping sports cars including the evening’s main-attraction – the all-new 570S; the 650S and McLaren’s hypercar – the P1™.
About THE COLLECTION:
On the corner of Bird Road and Ponce de Leon Boulevard in Coral Gables stands South Florida’s definitive luxury automobile destination, THE COLLECTION. President and CEO, Ken Gorin, a 38-year industry veteran and Miami philanthropist in the exotic and luxury automobile business has built a world-class dealership housing the globe’s most celebrated automotive brands: Audi; Porsche; Ferrari; Maserati; Alfa Romeo; McLaren; Aston Martin and Jaguar. THE COLLECTION’s success is credited to outstanding service, exceeding customer expectations and to a staff that treats customers like members of their family. THE COLLECTION’s facilities include a state-of-the-art service department, parts facility, and boutique to outfit today’s high performance enthusiast. In October 2010, The Collection proudly inked a deal with seven-time NBA Miami HEAT Champion, ten-time NBA All-Star, and Olympic Gold Medalist, Dwyane Wade. He is now teamed up with THE COLLECTION as the face of the brand. To experience The COLLECTION, call 305.444.5555, or visit www.thecollection.com.
