The Ferrari Challenge made its way back to Miami after a two year hiatus and was action-packed from start to finish! THE COLLECTION family and our Ferrari enthusiasts enjoyed a weekend filled with everything Ferrari and I could not have been happier with all of the success from it.
Along with Ferrari North America, THE COLLECTION co-hosted the annual Ferrari Challenge weekend at Homestead Miami Speedway from Friday, March 6th through Sunday, March 8th. Guests and Ferrari owners that attended the events had the opportunity to drive their Ferraris on the track, enjoy Ferrari’s world-famous hospitality, enjoy an up close and personal look at the paddock and Challenge garages and enjoy the all-new Fan Zone complete with a new winner’s podium, on-site boutique and Ferrari go karts for the kids.
Ferrari North America kicked off the weekend with an invitation-only cocktail event at Cipriani Miami Downtown on Friday night. The event not only served as a launching pad to the weekend’s Ferrari Challenge races and events,but guests were also treated to an unveiling of the all-new Sergio Ferrari, one of only six in the world. Several VIPs, celebrities, and executives were in attendance, including Ferrari North America’s new President and CEO, Edwin Fenech, TV star Carson Kressley and professional dancer Kym Johnson.
On Saturday, March 7th, we here at THE COLLECTION held our now-famous breakfast and rally. Upon completion of the breakfast, attendees departed on a 70+ Ferrari-only caravan, escorted by the Coral Gables Police Department to Homestead Miami Speedway. Once the fleet from the rally arrived at the track, the remainder of the day consisted of Dealer Lapping sessions for our devoted clients, as well as the Ferrari Challenge races and unprecedented access to THE COLLECTION’s Ferrari Challenge trailer.
As an added bonus to what was already a great weekend, our Ferrari Challenge team consisting of Arthur Romanelli and the TR3 Performance team, took home third place in the TPAM – Trofeo Pirelli-Am race! Congratulations to Greg Romanelli who raced TP – Trofeo Pirelli and had an amazing performance as well!
Thank you to our loyal and enthusiastic Ferrari clients who spent the weekend with us to celebrate an incredible brand. Ferrari North America, Ferrari enthusiasts, Homestead Miami Speedway, see you next year!
Video courtesy of Javier Lozada:
Photos courtesy of: World Red Eye
