How does THE COLLECTION celebrate the all-new 2015 Audi A3 launch? With an over-the-top party, of course!
On Thursday, April 3rd (how fitting, right?) THE COLLECTION Audi hosted a celebration alongside South Florida’s premier glossy, Ocean Drive magazine, nightlife photographers World Red Eye and some of Miami’s top bloggers. Web entrepreneur Brian Breslin of BrianBreslin.com and fashion blogger Maria Tettamanti of TheWordyGirl.comm were all tapped to cover the soiree with their blogging prowess and social media savviness.
Over three hundred technology driven, in-the-know guests attended this uncompromised evening. With a starting price of $29,900, this attainable Audi four door sports sedan is nothing short of great. The model is perfect for those consumers who want all the features of a premium sedan, in a price-conscious package.
In keeping with the novel A3’s qualities, such as available 4G LTE Wi-Fi® hotspot connection and MMI® touch system — we transformed THE COLLECTION’s Audi showroom into a sleek, cool and sublime environment.
Pops of whites, blacks and reds peppered the space and brought in elements of a nighttime drive. Meanwhile, live beats by sassy Canadian DJ duo Ess & Emm piped through the air. They played sounds of everything from new wave to nu disco, and created the kind of ambience that they usually deliver at underground Miami hotspots.
Delectable bites by local restaurants such as Spanish gastrobar Bulla, Swine southern table, Seasons 52 fresh grill, Red Koi lounge, Latin House Grill and Sushi Samba tickled the taste buds of each and every guest, with their fresh cuisine featuring unique flavors and textures — think brisket on a biscuit and crispy yellowtail taquitos. Drinks were served that played to the current trend of unfiltered wines and beers. Yum!
Also on hand? A playful and instantly gratifying Polaroid FotoBar van and social media feed. Compliments of the mobile print shop by the beloved Polaroid brand, guests were encouraged to snap pictures of themselves and take home pics as keepsakes.
On the tech front, attendees who used the hashtag, #AudiA305, on Facebook, Twitter and Instagram made an appearance on our live social media screen. At the end of the evening, guests received a sleek power bank that charges phones on the go, driving home the fact that it is cool to be connected.
But the main event? Revelers got a first glance at the German brand’s news compact luxury vehicle — the Audi A3. The all-new 2015 Audi A3 is a potent challenger in a resurgent entry-level luxury sedan segment. The A3 delivers refinement, enough performance to make it fun to drive, cutting-edge technology and the prestige of the Audi name. Among a small batch of rivals, this new A3 rises to the top, and with a starting price of $29,900, it won’t break the bank.
Lastly, a grand thanks to all who celebrated this momentous occasion with us at THE COLLECTION. We hearten you to swing by our Audi showroom to experience what the entire buzz is about. On that note, I’ll leave you with the two most important words about the Audi A3: stay uncompromised.
