Porsche began as the realization of one man’s dreams. Porsche has once again applied that same spirit to the brand new, state-of-the-art Experience Center and Headquarters situated in Atlanta, Georgia. Following the opening on May 7th, I was honored to be present as I was invited among a select group of Porsche dealers to attend this historic event.The facility is designed to offer everything a Porsche enthusiast could ever want in one place, and it does just that.
Seeing is believing is the perfect way I can describe this milestone for the Porsche brand. In its design and facilities, you can experience a total reflection of Porsche’s past, present and future in the 27.4-acre complex. The industry-first facility is complete with a driver development track, classic car gallery, Porsche classic restoration center, human performance center, driving stimulator lab and a fine dining restaurant. The features do not end there. From auto art exhibits and lounges, to gift shops and museums, the experience center is coined as an amusement park for Porsche fanatics.
Have you been wanting to get behind the wheel of your favorite Porsche on a 1.6-mile track? Now you can. The Driver Development Track runs through the courtyard of the facility and includes six instructor-led driving modules. The Handling Circuit, Off-Road Course, Dynamics Area, Low Friction Handling Circuit, Low Friction Circle and the only Kick Plate in North America are designed to demonstrate the engineering and technological capabilities of Porsche models. For each session, a highly trained Porsche driving coach will guide you along the course as you navigate a tailored environment meant to maximize each particular model’s capabilities.
Detlev von Platen, President and CEO of Porsche Cars North America said, “Our vision for our new home was to create a bold and energizing environment here in Atlanta and demonstrate the unique capabilities of our sports cars. The experience center coupled with our headquarters is truly the first of its kind in the automotive industry where we welcome employees, partners, customers and enthusiasts alike.”
The unveiling of the $100 million Atlanta-based all-in-one experience center is Porsche’s largest investment outside of Germany to date. The facility, which has been aptly entitled “One Porsche Drive,” stands as a new beacon for the automaker here in America and is the officially Porsche’s corporate headquarters here in the states.
For more information about the new experience center read Porsche’s Press Release HERE and see more pictures of the complex HERE.
