We wanted fresh, we wanted summer, we wanted Jaguar. We put them together and the idea became Jag Fresh. A concept created to introduce the all-new highly anticipated 2017 Jaguar XE sports sedan and the 2017 Jaguar F-PACE, the brand’s first-ever SUV. It was a night to remember!
On Wednesday, June 15, we welcomed over 250 guests to THE COLLECTION for a summer soiree, with welcome drinks served in hollowed coconuts (that summer touch)! Plus, our very own Dwyane Wade and wife Gabrielle Union joined in on the fun and arrived in a 2017 Jaguar F-PACE and helped me introduce the two newest Jaguars to the crowd.
The night was all about social media and creating buzz for these two amazing vehicles. Before going into the main showroom guests were registered wristbands from PhotoTap. This allowed the photographers to scan those wristbands and have guests’ photos immediately sent to their Facebook, Twitter and/or Email. We also had other interactive outlets from Snapchat geofilters to a live social media feed.
You’ve seen Way of Wade sneakers and they are simply amazing. Well, we had a full display to showcase the fourth collection, which helped to further entice guests to purchase one of the cars – since the first 50 to order one of the cars would be gifted a complimentary pair!
Guests at the Jaguar Fresh chic summer soiree enjoyed refreshing summer cocktails courtesy of Baby Jane Cocktail House and Eatery and Sidebar, plus delectable tasting bites courtesy of Ariete, Bulla Gastrobar, Bulldog Barbecue and Fooq’s.
THIS IS WHAT YOU NEED: The 2017 F-PACE, starting at $40,990, is Jaguar’s first luxury SUV and combines legendary performance with maximum driving exhilaration. The all-new model delivers sporty handling and dramatic beauty with everyday practicality while the Jaguar XE, starting at $34,900, is the brand’s newest compact luxury sport sedan providing technology, handling and performance to thrilling effect.
