Passion. Philanthropy. Porsche. On March 21st, nine Porsches seized the streets of Miami for the first ever technology-enabled and social media-driven #PorscheScavengerHunt. Hosted by us at THE COLLECTION and Martini Media, the exclusive, invite-only Porsche Scavenger Hunt included teams of prominent Miami enthusiasts competing for a $5,000 donation to their charity of choice. Invitees took the streets in the most notable Porsche vehicles, which included the highly sought-after Macan S, Cayman, Boxster, Boxster GTS, Panamera Turbo S, Cayenne Turbo and 911 Targa 4S.
Some of Miami’s most influential business leaders, journalists and trend-setters attended the event—including real estate developer Gil Dezer, Vixen Workout Founder Janet Jones, Miami.com Editor Fred Gonzalez, Haute Living’s Hadley Henriette, Tara Ink’s Nick D’Annunzio, Million Dollar Listing’s Chad Carroll, Latin recording artist Fantine, TheDaisyColumn.com editor Daisy Olivera and “The Wordy Girl” Maria Tettamanti. After completing six clues and two bonus clues, the winner of the 2015 Ultimate Porsche Scavenger Hunt was: Janet Jones who donated the $5000 winnings to Live Like Bella Foundation for Childhood Cancer.
The #PorscheScavengerHunt marks another exciting step forward in the realm of consumer engagement and digital marketing for luxury automotive brands. Using the latest in technology, GoPros, drones and cameras captured every moment from the iconic Miami destinations, which included The Biltmore Hotel, Kennedy Park, Coco Plum Circle, Marlins Park, Versailles and Wynwood. With technology from Stray Boots, which turns a physical map into a digital adventure, drivers followed the trail of clues that led them to these prominent Miami spots.
To enhance the live component of the event, all “hunters” were initially told to post on their social media accounts upon completion of each task. Points were awarded based on the amount of completed tasks, pictures posted on social media and time. The scavenger hunt finished with a cocktail toast at THE COLLECTION, where the winner was selected and received the $5,000 check for their charity of choice.
For more information on the newest vehicles from THE COLLECTION Porsche, visit http://thecollectionporschemiami.com/ or call us today at 305-444-5555.
