Poker faces were on at THE COLLECTION on the night of Friday, April 7th, as we hosted the first-ever Casino for a Cure poker tournament to unveil the all-new… drum roll… Porsche Panamera!
The Porsche showroom was transformed into a luxury casino to benefit The Buoniconti Fund to Cure Paralysis with the new Panamera hiding under its silk drape in the middle of the showroom just waiting to be revealed. DJ YSL was spinning top hits as guests sipped on cocktails and champagne and enjoyed delicious passed canapés, while guests tried their hands at blackjack, craps and roulette to win exciting prizes. A stellar silent auctions surrounded the showroom where guests could bid on spectacular items all to benefit the cause. From signed basketballs and baseballs to a signed 2016 U.S. Women’s Gymnastics Team medal, these items were flying off the table to support the cause. Saks Fifth Avenue Bal Harbour had a beautiful Fendi pop-up store where they showed off the latest handbags and leather goods. And for dessert, Miami-fave The Salty Donut parked its vintage truck in our piazza handing out delicious artisan donuts.
But the evening’s main event was definitely the reveal of the NEW Porsche Panamera. Once unveiled, everyone was excited to get behind the wheel of the new Panamera to snap a pic. Guests snagged the opportunity to book a test drive the following day… No need to wait. They came in to drive this beauty the morning after!
Porsche’s launch theme is “Courage Changes Everything” – and it does. The courage to mastermind a 4-door sports car changed Porsche’s course forever AND the courage of those touched by the Bouniconti Fund is without compare. The Panamera is the most technologically advanced Porsche ever built.
The Poker tournament was a success and prizes were handed out to the winners for this amazing cause including a business class trip for two to the Porsche Experience Center in Atlanta with all accommodations paid for, a 7-day luxury cruise and a basketball signed by the one and only Dwayne Wade. It truly was a unique launch event and we are very happy we made this happen. One thousand dollars of each Porsche Panamera sale was given to benefit the cause and 100% of event proceeds went to benefit The Buoniconti Fund to Cure Paralysis.
For more information on the Porsche Panamera, please call our Porsche General Manager Jose Yunen at 305.476.2014
