Last April in Shanghai, Maserati announced the Ghibli to the world. They showed a car that brings a new level of craftsmanship, elegance and excitement to the sedan category. And with the Ghibli also came the goal of selling 50,000 cars worldwide by 2015. To that end, Maserati debuted a massive first for the brand with a 90 second commercial during the Super Bowl.
Maserati had been preparing for this moment for years, and now the more than 111 million people watching at home took notice. Their presence in the game is a major coup no one expected from Maserati.
Peter Grady, President and CEO of Maserati North America, said, “All of us [at Maserati] have had our heads down working hard to bring the full measure of our talents to this company and the cars we make. And as the roar of the Ghibli’s engine echoes out in living rooms across the continent, everyone will know our time has come to strike on a global scale.”
Walk out of the shadows, quietly walk out of the dark – and strike.
We invite you to see the Maserati Ghibli spot for yourself and tell us what you think:
