On September 27, 2017, The Collection Ferrari hosted a VIP launch to reveal and celebrate a car we all adore – a Ferrari – And not just any Ferrari, the 812 Superfast: the fastest and most powerful Ferrari yet! The reveal of the 812 Superfast was the perfect way to kick off the 2017 Ferrari Challenge Race Weekend at Homestead Speedway. Upon arrival to this exclusive event, checked-in guests were guided into the showroom full with vibrant prancing horses and the new 812 Superfast hiding under its silk drape in the middle of the showroom. DJ YSL was spinning top hits on her turntable and Milani Gelateria was offering a variety of authentic, fresh Italian gelato which truly helped transformed the Ferrari showroom.
Ferrari Challenge VIP Hospitality tickets and Corso Pilota tickets were being sold throughout the night so guests could continue celebrating Ferrari through the weekend. The all-new Project Cars 2 XBOX game was setup on a monitor and this interactive experience gave guests the chance to get behind the wheel of The Collection’s racing car featured in the game.
The evening’s main event was definitely the reveal of the NEW Ferrari 812 Superfast. Once unveiled, everyone was excited to get behind the wheel to snap a picture. In addition to witnessing the unveil of Ferrari’s 812 Superfast, guessed sipped on cocktails, noshed on hors d’oeuvres and experienced up close and personal look at the new Ferrari stunner.